How To Resolve TikTok Not Displaying Shop in 2025

How to Fix TikTok Not Showing the SOAP Feature

So, here’s where I got stuck — trying to find that SOAP feature on TikTok, and suddenly it just vanished. At first, I thought maybe I was just losing my mind, but honestly, a lot of folks have been noticing that this particular tab or sub-section has gone missing after recent updates. It’s pretty frustrating because TikTok tends to roll out features gradually or hide them in odd places, and sometimes you don’t even realize it’s a regional thing or still in testing phases.

Can’t Find the TikTok Sub Tab Anymore? Here’s What Might Help

First off, keep in mind that TikTok’s interface can change depending on your region, app version, or account type. If the SOAP feature used to be there and now it’s just gone, don’t worry — it’s not just you. After updating TikTok, I noticed some menu items shift around or even disappear temporarily. Sometimes it’s part of their testing process or a rollout delay. So, if you’re desperate to get it back, here’s what I tried and eventually worked for me:

  • Open TikTok and head into your profile
    This is the usual starting point. Tap that profile icon at the bottom right. No matter how confusing it gets, this gets you into the main area where most settings live.

  • Tap the three-line menu icon and go into “Settings and Privacy”
    This can be tricky — sometimes the menu is buried or looks different after an update. Tap those three horizontal lines, then look for “Settings and Privacy.” If it’s not immediately obvious, try scrolling or checking other sections, because TikTok sometimes re-arranges its menu options.

  • Look for “Business Suite” or “TikTok Business”
    In my case, switching to a business account finally revealed the feature. If you don’t see it, go into “Manage Account” and then switch to a “Business Account” or “Manage Business Account”. Choose a category that’s related to marketing, retail, or services. Sometimes, just switching to a business account unlocks features like the SOAP tab — it’s worth a try.

  • Log out and back into your TikTok account
    Found this one out the hard way — logging out (via your profile, tapping the three dots or gear icon, then selecting “Log Out”) forces the app to reload its cache and settings. TikTok is weird about updates; sometimes new features are pushed but your session doesn’t see them immediately. Logging out and in again often makes the missing tab appear.

  • Update TikTok to the latest version
    Go to the Play Store or App Store and check for updates. Running an older version might mean missing out on new features, including the SOAP tab. On my older device, I had to uninstall and reinstall TikTok after updating — just in case the update didn’t fully apply or caused glitches. Don’t forget a restart if needed.

If the SOAP Feature Is Still Missing: Regional Tests & VPN Tricks

This part’s a bit annoying but worth mentioning: sometimes TikTok makes features live only in certain regions or stages them out slowly. If after all these steps it’s still nowhere to be seen, it might just be because your country’s version isn’t eligible yet.

That’s where VPNs come in — but use with caution. Some folks swear by setting their VPN to a country where the feature definitely exists (like the US, UK, or parts of Europe). I used NordVPN and ExpressVPN; I toggled to a US server, then cleared TikTok’s cache (on Android: Settings > Apps > TikTok > Storage > Clear Cache) before reopening the app. That sometimes tricks TikTok into thinking you’re in a different region and shows you features otherwise hidden. But a word of caution — VPNs can cause other weird behaviors in the app, or violate TikTok’s terms, so it’s a gray area. Use at your own risk.

Final Tips & Community Feedback

Before giving up completely, make sure to do a few more checks: Is the SOAP feature now visible? If not, try switching to a different account type again, or reboot the device. Sometimes, the delay is just in TikTok’s backend, and waiting a day or two helps. Re-logging, clearing cache, or even reinstalling can make a difference.

Why Might the Soap Tab Be Missing Anyway?

Basically, it’s almost always regional restrictions, account type differences (personal versus business), or testing phases. If it’s not there, it could be that TikTok is still internally vetting the feature and only showing it to certain testers or regions. Switching to a business account via Settings > Manage Account > Switch to Business sometimes pushes it live. Also, keep an eye on official TikTok announcements or forums — it’s often a rollout thing.


Honestly, figuring this out felt like chasing a ghost — one minute the feature’s there, the next it’s not. It’s a mix of app updates, regional stuff, and testing phases. The main thing is to stay patient, keep your app updated, and try those account and region tricks. Hope this helped — it took way too long for me to get it sorted. Anyway, good luck, and hopefully this saves someone else a weekend wandering around in settings!